FOX Sports is starting to promote SmackDown moving to the network this October with the "We're All Superstars" campaign launch.
The first spot "Superstars" premieres tonight during FOX Sports' new college football pregame show, Big Noon Kickoff, at 6:30 PM ET on FS1.
In the spot, which you can watch above, a wide range of everyday and celebrity WWE fans - including a grocery store clerk, a spelling bee winner, kids at the swimming pool and more - imitate WWE Superstars. "Stone Cold" Steve Austin, John Cena, Kofi Kingston, Becky Lynch, Ric Flair, Charlotte Flair, The Undertaker and The Rock together with celebrities including Snoop Dogg and Gordon Ramsay are featured in the campaign.
The campaign will consist of four total spots, with three fan-focused videos debuting in the coming weeks. The "We're All Superstars" campaign was created by Wieden+Kennedy New York and FOX Sports.
SmackDown will become Friday Night SmackDown and will debut on FOX with its 20th anniversary celebration on Friday, October 4th.